Rihanna has been known to party hard whenever she gets down and it may have hindered her reputation a bit but it doesn't stop her from doing what she wants. Some of her antics have upset Stefan Heidenreich, the new CEO of Nivea which is the skin care brand that Rihanna signed on to in 2011. Now that he has joined the company, Heidenreich has expressed his dismay for the singer.
"Rihanna is a no go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability", he stated according to Google Translate.
In response to his criticism, Rihanna tweeted a photo of Heidenreich and included a caption that read "No comment".
There's no telling if Rihanna will continue to appear in print ads or commercials for the skin care product. But it would definitely be a big blow to the singer if not as the contract helped her land on the Forbes' list of highest paid celebs under 30 years of age.
What are your thoughts on this matter?
Source: huffingtonpost.com
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