Merchandise sales for the Brooklyn Nets did rather well once the products became available to the public. Many basketball fans couldn't wait to get their hands on the team's clothing, which of course features a new black and white color scheme. Part owner of the team, Jay-Z helped choose the design for the team and according to reports, the NBA objected to the new look, allegedly contending that African-American athletes did not look good wearing black on television.
"Jay-Z helped design the team logos and choose the team's stark black-and-white color scheme, and personally appealed to National Basketball Association officials to drop their objections to it. The N.B.A., according to a person with knowledge of the discussion, thought that African-American athletes did not look good on TV in black, an assertion that a league spokesman adamantly denied"
Apart from the color scheme of the Nets' uniform, there were other issues that arose during this conversation.
"He counseled arena executives on what kind of music to play during games. 'Less Jersey,' he urged, pushing niche artists like Santigold over old favorites like Bon Jovi'. He even coached them on how to screen patrons for weapons without appearing too heavy-handed. 'Be mindful and be sensitive.'" (New York Times)
Source: sohh.com
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